hp embrace channel partneners

 

HP's Re-Embrace Of Channel Partners

When Whitman took over as HP CEO, one of the first things she realized was a need to improve the vendor's relationships with channel partners. "This company was built through our network of partners. We had sort of gone away from that," Whitman said at the event.

So in addition to getting HP's innovation engine back on track, Whitman instructed her managers to put partners back at the center of the company's sales efforts. As it turned out, this was music to the ears of her staff.

"When I said to the organization, we're pivoting back to the channel, it was like magic," Whitman said. "We still have more work to do, but we've made a lot of progress."